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About the Virtual Chapter

      The WCAA Virtual Chapter is one chapter among many in the Window Coverings Association of America. We provide education to make it easy to grow your business exactly where you are, join a supportive community and learn from other experienced business owners. We provide monthly educational webinars that include best business practices, fabrication techniques, social media and marketing ideas and vendor resources. As an organization, since we believe in community over competition, our goal is to provide an environment where that is exemplified. We are under the very supportive umbrella, WCAA National, Your national membership provides you access to some wonderful window treatment vendors and industry partners - make sure to get familiar with them. You can find links to the industry partners websites here. 

Meet the Virtual Chapter Board


Jennifer owns a one-person workroom which is located in her home. She is primarily a retail workroom, selling fabric, foam, and drapery hardware, however she also enjoys working with young designers in her area. Jennifer has become well known in Florida for slipcovers so she stays very busy with that part of the business.  Recently,  she has been receiving more interest in draperies and Roman shades, which she is enjoying very much. 

Prior to starting her workroom 6 years ago, Jennifer worked for 10 years at a local Bernina dealership.  She sold machines and taught all their guide classes as well as a lot of project classes.  It was a great launching pad for her workroom business.
She has participated in a number of non-profit groups and has been on their boards in various capacities. Jennifer was actively involved in her children’s schools as PTO president and volunteer chairperson as well as on the board of the preschool at her church and was secretary. The board was responsible for overseeing the school and acted as the bridge between school and church. Lastly, she is currently on the board of directors as secretary for a large tennis complex that is owned by the county and the board oversees the day to day operation of the facility.


A true Midwestern girl. Jill has received a thorough education in interior design, window treatment design/fabrication, and upholstery. Jill started Impressive Windows & Interiors LLC when her children were young and worked part-time until they were older. In 2015, before her boys left the nest, she opened a design selection showroom in downtown Hastings, Minnesota. 

Soon after, she recognized the need for access to a broader range of products and services for her workroom and design peers, so Jill founded My Designer Concierge, a buying group for the soft furnishing industry which currently has 150 members across the United States.

Jill is currently studying for her NKBA Kitchen and Bath Certification and will graduate in May 2024. She is currently an ASID student member and a new volunteer with their emerging professionals program. 

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